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Hapag-Lloyd Glow In The Dark Annual Dinner 2023
A night where light met purpose, celebrating unity, progress, and the vibrant spirit of the Hapag-Lloyd team. With a fresh, immersive glow-in-the-dark concept, the evening aligned seamlessly with the brand’s promise of innovation and excellence, creating unforgettable moments while sailing boldly into the future.
Client: Hapag-Lloyd
Event Type: Annual Dinner
Challenges
- The client wanted a fresh concept that differed from the previous year, while still aligning with their brand promise.
- They requested minimal stage performances for the annual dinner.
- A fixed budget was provided for lucky draw prizes, with the expectation that prizes be suitable for a wide audience and not repeat past selections.
Solution
- We proposed a glow-in-the-dark theme, with all activities thoughtfully aligned with the client’s brand direction and promise.
- To maintain guest engagement in the absence of frequent performances, we curated a variety of interactive on-ground activities, which were very well received by the client.
- We developed a tailored list of lucky draw prizes that fit the budget, met the client’s criteria, and avoided repetition of previous years’ selections.
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