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Fiamma 风声水起 Together With Rubine & Hauster Appreciation and Launching Night 2023
A night of gratitude, celebration, and new beginnings. Blending the festive spirit of Chinese New Year with the symbolic power of the four elements, the event honored valued partners while unveiling exciting new products in a vibrant and meaningful way.
Client: Fiamma
Event Type: CNY Dealer Dinner
Challenges
- The client needed a unique concept and theme to launch their new product range while incorporating the festive spirit of Chinese New Year.
- The decorations had to reflect both CNY elements and the brand’s identity.
- We were tasked with producing a launch video that creatively integrates the concept to represent different product categories.
Solution
- We developed a creative launch concept with each product’s element symbolizing a specific product category.
- Event elements such as the backdrop, foyer arch, walkway, table centerpieces, and stage décor were all designed to reflect both the festive CNY atmosphere and the brand’s visual identity.
- We conceptualized and drafted the full storyboard and narrative for the launch video, using the four elements as a storytelling device to introduce each product category in a cohesive and engaging way.
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